You do not have to keep up with AI. You have to answer one question.
Some big AI announcements in the last month. If you run a small business, keeping up is not the job.
Keep reading →smart tools, human thinking
AI made simple.
For your life, your work, your way.
Plain-English, trustworthy guidance on AI, for Australian small businesses and families. No hype, no jargon, from someone who works in tech and explains it like a human.
25 years in global and local tech companies
Why I do this
I've spent more than twenty-five years in global and local tech companies, and for most of that time the important conversations happened in boardrooms, far away from the people who'd actually be affected by the technology. AI has changed that. Suddenly it's in everyone's hands, and everyone's expected to just know what to do with it.
Most people don't, and that's not a failing. It's that nobody's explained it to them without the hype, the jargon, or the pressure to overhaul everything overnight.
Technology doesn't have to be overwhelming. When you understand it and use it the right way, it genuinely improves your life, your business, and your parenting.
Choose your path
Two ways I can help
Whether it's your business or your family life, the approach is the same: clear, practical, and human.
For your business
Use AI without getting it wrong
For small business owners and service providers who know AI is relevant but aren't sure where to start. Practical tools, plain-English guidance, and a way of working that keeps you in control, with privacy and good judgement built in.
Explore business →For your life
Confident with AI at home
For parents, families and anyone who wants to understand AI without the fear. Honest, jargon-free help so you can make good decisions about technology in your home and your family's learning.
Explore life & learning →Latest writing
Thinking out loud
The Training Ground We're Losing
What happens to expertise when AI removes the first rung
Keep reading →After the ban: what now?
Social media, under-16s, and what families still need to work through
Keep reading →
The book
Now with Added Algorithms
A practical, non-alarmist guide to raising kids in a world with AI in it. Written for parents who want honest answers without needing a computer science degree.
About the bookSimply Put
Thinking that lands in your inbox
AI isn't just for tech companies. It can help you win back time in your business, get on top of family admin, and make everyday life run a bit smoother. Simply Put shares plain-language tips and tools for people who are busy, practical, and a little sceptical of shiny things.